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‘Partly sunny’ forecast for trade shows

Modest-but-steady growth expected; sponsorships, advocacy tie-ins may be rising RELATED CONTENT Get your money’s worth if staffers travel to shows, meetings An upcoming trade show first: Chicago In-Water Boat Show Association trade shows, experts say, can be seen as the canary in the coal mine for the U.S. economy at large. Back in 2007, when the economy was still “ginning along,” some trade show specialists noticed cautionary trends such as a reduction in exhibit space among some groups, said Steven Hacker, president and CEO of the International Association of Exhibitions and Events. “We sniffed out troubling signs,” Hacker said. Soon enough, a recession was… Read More